The Active Ambassadors Award was created in 2021 by Jake Duxbury, an experienced primary school teacher and long-standing PE lead. The programme was born out of Jake’s observations during the post-pandemic period, when children’s activity levels declined and many struggled to manage their emotions during unstructured times such as break and lunch. As a result, valuable learning time was often lost after these periods, with pupils returning to class less focused and ready to learn. Recognising this challenge, Jake designed the programme as a cost-effective and time-efficient way for schools to introduce structured physical activity throughout the school day, improving health, wellbeing, behaviour, and readiness to learn without adding to teacher workload. 

• For less than 2% of your sports premium budget, the Active Ambassadors Award offers a simple, sustainable approach to building a more active, engaged, and confident school community. 

• The programme benefits every child by developing key leadership qualities, such as courage, kindness, enthusiasm, and organisation, helping to nurture and improve the whole child. Through the award, your pupil leaders become role models for activity, inspiring their peers and promoting a positive culture of movement and wellbeing across the school. 

Why schools choose the Active Ambassadors Award 

• Support your school’s success in achieving School Games Marks, from Silver to Platinum, through structured, high-quality PE provision. 

• Deliver a complete PE journey: fully planned, taught, and assessed, aligned with our 3Is framework, Intent, Implementation, and Impact. 

• Reduce teacher workload with ready-to-go resources, professional delivery, and seamless assessment tracking. 

• Develop confident young sports leaders in Key Stage 2, a strong example of effective PE and Sport Premium use recognised by Ofsted. 

• Inspire leadership and life skills, helping pupils apply the behaviours of successful leaders both in and beyond sport. 

• Nurture the whole child, fostering personal growth, teamwork, and resilience while supporting their journey from learning to leadership. 

• Build strong foundations of physical literacy and knowledge through a mix of practical and theory-based activities, preparing pupils for lifelong engagement in sport. 

• Empower pupils with ownership of their learning through a clear, mapped, and assessed leadership journey, enabling them to inspire others to get active in their new roles. 
• Reduce lost learning time by adding structure to the most unstructured parts of the school day, lunchtimes and breaktimes, improving behaviour and ensuring pupils return to class ready to learn.